Content Raven Blog

Email Open Rate Is a Useless Metric

Posted by Christy Laubach

Feb 26, 2015 7:00:00 AM

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Topics: analytics, content tracking, Salesforce, email, email marketing

7 No-Brainer Reasons to Choose Digital Publishing for Your Next Masterpiece

Posted by Christy Laubach

Feb 16, 2015 7:00:00 AM

There’s something really spectacular about holding a physical book: being able to hold the weight of what you’re about to read, seeing the coffee stains and creases from all of the love the book received in the past and that wonderful feeling of accomplishment when you’re nearing the end of a book.

Ebook readers have some great features as well: being able to start reading a book as soon as you’ve picked it out, carrying numerous books on just one, slim ebook reader and having access to more books and reading materials than any book store could hold.

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Topics: analytics, content delivery, content, digital publishing, epublishing

What’s the Deal with Content Raven’s New Salesforce App?

Posted by Christy Laubach

Feb 3, 2015 6:30:00 AM

Here at Content Raven, we are big Salesforce users. For us, it’s amazing to be able to track leads with such detail through the various stages of the sales cycle. Not to mention the incredible convenience of being able to email your contacts right from within the Salesforce platform, having access to detailed reports and dashboards, and the ability to pick from an array of awesome apps in the AppExchange. As we used Salesforce more and more, though, there was a gap that stood out to us. 

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Topics: analytics, Salesforce, AppExchange, New Features

3 Ways Storms like Juno Cause Serious Problems for Businesses

Posted by Christy Laubach

Jan 27, 2015 5:08:46 PM

Sitting at home under three over-stuffed blankets from Mom, warm drink in hand, staring at an unopened box of Pop-Tarts on the kitchen counter, I (like most of the Northeast) am in full winter storm mode. Thanks to Winter Storm Juno, yesterday looked to be a great day for some businesses. Grocery stores were packed, liquor stores had empty shelves and gas stations had piles of cars lined up for gas that wouldn’t be able to be legally used the next day. Today, snow removal services will be working all day and getting some pretty good money, but winter storms hit most businesses hard. Here are three ways that snow days can cause serious issues for businesses: 

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Topics: content security, content control, content delivery

Hooking Leads and Closing Deals: What You Aren’t Tracking is Losing You Money

Posted by Christy Laubach

Jan 26, 2015 6:30:00 AM

We collect an enormous amount of information about our leads before we even contact them. By using a service like HubSpot, we learn the pages of our website that our leads have seen, what forms they have submitted and what specific product or service interests them. We can see what company a lead works for, how large that company is and maybe even the lead’s most recent tweet.

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Topics: analytics, content marketing, marketing analytics, Salesforce

3 Super Easy Tips That Will Change the Way You Use Salesforce

Posted by Christy Laubach

Jan 19, 2015 7:00:00 AM

You’re a Salesforce machine. You spend loads of time going through your contacts, analyzing reports and updating records. You know how to get things done in Salesforce, but small tasks can sometimes take up too much time. Here are three super easy tips that will shave some time off those hours and take you to a whole new level of Salesforce greatness:

  1. Use Salesforce Shortcuts

No matter how well you have mastered Salesforce, there will always be some data that needs to be inputted manually. You can use some “Salesforce shorthand” to help save some time when updating a record. When putting in numbers that contain several zeroes at the end, just put a “k” after the number for thousand, “m” for million or “b” for billion, and Salesforce will add the extra zeroes for you.

Want to save a record? You don’t need to scroll to the top or bottom of the page to click “save.” Just hit “enter” and the record will be saved! (Just don’t do it in a text area.) And phone numbers? Don’t worry about the format in which you input them, Salesforce will format them for you when you save the record.

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Topics: Salesforce, AppExchange, Shortcuts

Taylor Swift is Asking for Music to be Pirated- Could be Prevented by Limiting Device Allowances

Posted by Christy Laubach

Nov 7, 2014 9:17:00 AM

Earlier this week, Taylor Swift pulled all of her music from the popular music-streaming service Spotify causing much distress for her fans. Though it hasn’t been confirmed why the music was removed, Swift made her opinion on free music streaming very clear in the Wall Street Journal:

“Music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for. It’s my opinion that music should not be free…”

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Topics: entertainment industry, device pinning, music, online piracy, device allowances

5 Spooky Cyber Security Stories of 2014

Posted by Christy Laubach

Oct 31, 2014 6:00:00 AM

It’s October which means you’ve been busy putting together costumes, setting up the fog machine and worrying about cyber security, right? 

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Topics: security, cybercrime

[SlideShare] Everyone Is Stealing Your Videos

Posted by Christy Laubach

Oct 21, 2014 7:00:00 AM

The majority of online users see nothing wrong with online piracy. The number of tutorials on how to download videos from sites that don’t allow its content to be downloaded is astounding on its own. Sharing your video means taking the risk that your work could be stolen.

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Topics: video watermark software

What The Snapchat Hack Can Teach Businesses About Cloud Security

Posted by Christy Laubach

Oct 16, 2014 7:00:00 AM

It has happened again. Snapchat’s data has been hacked exposing more than 200,000 photos that were sent through the social photo-sharing application. A third party application that allowed users to save photos sent through Snapchat was breached which led to the unfortunate data leak.

So how can this be a lesson to businesses? With the rise of cloud-based file sharing solutions, there comes a great risk that your confidential data is susceptible to being shared, altered or stolen. The Snapchat hack (aka “The Snappening”) comes as a warning to anyone sharing private information: you need to protect your valuable data.

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