Content Raven Blog

The Cardinals-Astros Hacking Scandal - Why Passwords Alone Aren't Enough

Posted by Christy Laubach

Jul 20, 2015 3:40:00 PM

Over the last month, we’ve been fascinated by this story of the St. Louis Cardinals being accused of hacking into the Houston Astros’ internal database of important, private information. The information consisted of classified discussions of player trades, scouting reports and other player information that the Astros organization did not want seen or leaked.

Read More

Topics: security, data security, Passwords

The Easiest Way to Save Money and Protect Your Training Materials

Posted by Christy Laubach

Jun 16, 2015 4:25:13 PM

As we’re moving more and more to digital publishing, it seems many companies are still stuck on printing employee handbooks and confidential training materials. Some have cited security as the reason for not e-publishing materials.

Read More

Topics: Training

[VIDEO] Make Your Sales Team More Efficient and Effective

Posted by Content Raven

May 26, 2015 7:30:00 AM

Your sales team is working in Salesforce everyday - keeping notes, finding contact information and reaching out to leads. What do they do when it comes time to send a file?

Read More

Topics: analytics, Salesforce

How Right and Left Brains Close Deals

Posted by Christy Laubach

May 21, 2015 9:01:00 AM

Have you heard someone say that they are more right-brained or left-brained? The Left Brain- Right Brain Theory is a way to explain how people think and act differently. Those who are more right-brained tend to be very creative and intuitive, while those who are left-brained are more logical and analytical. Left-brained vs. right-brained people tend to communicate and solve problems in very different ways, but both are equally as important to your company’s success.

Read More

Topics: analytics, content marketing, marketing analytics, Sales

[VIDEO] Tracking Proposals in Salesforce

Posted by Content Raven

May 4, 2015 10:36:31 AM

Your sales team is vital to the success of your company. Your team works hard to keep the company going by making hundreds of phone calls and sending thousands of emails each week to connect with prospects.

Read More

Topics: Salesforce, Sales

Email Open Rate Is a Useless Metric

Posted by Christy Laubach

Feb 26, 2015 7:00:00 AM

Read More

Topics: analytics, content tracking, Salesforce, email, email marketing

7 No-Brainer Reasons to Choose Digital Publishing for Your Next Masterpiece

Posted by Christy Laubach

Feb 16, 2015 7:00:00 AM

There’s something really spectacular about holding a physical book: being able to hold the weight of what you’re about to read, seeing the coffee stains and creases from all of the love the book received in the past and that wonderful feeling of accomplishment when you’re nearing the end of a book.

Ebook readers have some great features as well: being able to start reading a book as soon as you’ve picked it out, carrying numerous books on just one, slim ebook reader and having access to more books and reading materials than any book store could hold.

Read More

Topics: analytics, content delivery, content, digital publishing, epublishing

What’s the Deal with Content Raven’s New Salesforce App?

Posted by Christy Laubach

Feb 3, 2015 6:30:00 AM

Here at Content Raven, we are big Salesforce users. For us, it’s amazing to be able to track leads with such detail through the various stages of the sales cycle. Not to mention the incredible convenience of being able to email your contacts right from within the Salesforce platform, having access to detailed reports and dashboards, and the ability to pick from an array of awesome apps in the AppExchange. As we used Salesforce more and more, though, there was a gap that stood out to us. 

Read More

Topics: analytics, Salesforce, AppExchange, New Features

3 Ways Storms like Juno Cause Serious Problems for Businesses

Posted by Christy Laubach

Jan 27, 2015 5:08:46 PM

Sitting at home under three over-stuffed blankets from Mom, warm drink in hand, staring at an unopened box of Pop-Tarts on the kitchen counter, I (like most of the Northeast) am in full winter storm mode. Thanks to Winter Storm Juno, yesterday looked to be a great day for some businesses. Grocery stores were packed, liquor stores had empty shelves and gas stations had piles of cars lined up for gas that wouldn’t be able to be legally used the next day. Today, snow removal services will be working all day and getting some pretty good money, but winter storms hit most businesses hard. Here are three ways that snow days can cause serious issues for businesses: 

Read More

Topics: content security, content control, content delivery

Hooking Leads and Closing Deals: What You Aren’t Tracking is Losing You Money

Posted by Christy Laubach

Jan 26, 2015 6:30:00 AM

We collect an enormous amount of information about our leads before we even contact them. By using a service like HubSpot, we learn the pages of our website that our leads have seen, what forms they have submitted and what specific product or service interests them. We can see what company a lead works for, how large that company is and maybe even the lead’s most recent tweet.

Read More

Topics: analytics, content marketing, marketing analytics, Salesforce

Follow Me

Subscribe to Email Updates

Posts by Topic

see all